Real estate is a competitive industry, but local seo can help you stand out from your competitors. These strategies focus on targeting the local keywords that potential clients are searching for and helping them find your site. It’s important to create high-quality content that answers questions and helps people learn more about your area. This type of content has a higher chance of being featured in a Google search as a knowledge graph result or in organic search results.

Estate agency. marketing to identify long-tail keywords that are relevant to your business and area. This will give you a more targeted set of keywords that are easier to rank for. Include these keywords in your blog articles and pages on your website. Use the right keywords in your title tags, meta descriptions, H1-H2 tags, and the content of your pages. Optimize your content to be featured snippets by using question-focused headlines, short paragraphs that would fit into a Google search result, tables, charts, lists, images, and other formats that are likely to be displayed as featured snippets.

Unlocking Success: SEO for Estate Agencies Made Simple

Ensure your NAP is consistent across all online directories and listings. Also, work on getting citations from reputable sites in your local area. This is another way to improve your ranking and show up in the local pack above sites like Zillow and Trulia.

Gone are the days of link farms and dodgy backlinks. It’s better to build a great reputation through consistently producing quality content and earning links from other reputable websites in your niche.