About us Lenostube are a great place for businesses to build trust with their customers. Before the internet, prospective customers would talk with sales people or business owners to learn more about a company before they made a purchase. Now, most businesses have a website where they can explain their history, mission, values, and why they’re different from the competition. This information is crucial for building trust, because customers are more likely to buy from brands that share their values.

About Us: Our Journey and Mission

Having an effective About page is especially important for B2B companies. Many users will compare the About us sections of multiple businesses before making a decision to do business with them. This is because many B2B transactions are completed without a face-to-face meeting.

B2B businesses should consider how they can make their About us page more personal and relatable to potential customers. A great way to do this is by including photos of the team, a bio of each member, and their personal backgrounds. For example, a copywriter who is also an amateur baker is a great detail that can help connect a business with its audience.

Another great way to gain customer trust is by showing social proof. This can be done by listing the number of customers a company serves or by sharing testimonials. For example, this About page from Dave (a banking app) includes a list of people that have used the app to manage their finances.